White Rabbit is a hospitality development platform that partners with early-stage restaurants and entrepreneurs to support and accelerate growth. We bring unique value to the brightest talents with the most ambitious ideas, drawing on our unparalleled experience in hospitality.
White Rabbit was founded in 2016 by Chris Miller, former Commercial Director for the Soho House Group. The hospitality incubator’s unique development platform identifies and incubates early stage hospitality brands, helping them to scale successfully while ensuring quality and guest experience is forefront to the journey. Our partners are empowered to develop by drawing on the diverse experience of the White Rabbit team – experience that spans the full hospitality journey from the kitchen to the boardroom. White Rabbit projects provides a full suite of best in class creative and business services, spanning operations, culinary, marketing, finance and design.
Since its creation, White Rabbit Projects has opened 52 sites including Island Poké, Kricket and Lina Stores and multiple hotels; in the UK, France and Japan. As our prestige has grown, White Rabbit Projects in- house bespoke hospitality creative business White Rabbit Studio has been met with high demand, designing, developing and operating bespoke hospitality concepts for landlords an hoteliers.